Ash & Fir

Your home should be a reflection of you — charming, warm, and handsome, to say the least. Drawing inspiration from both modern design and the beauty of the natural world, Ash & Fir aims to evoke comfort and confidence with our line of smart, carefully considered goods.

This opportunity allowed me to collaborate closely with cross-functional teams, leveraging data insights and trend analysis to meet the needs of Bespoke Post’s extensive member base.

Each product followed a structured design process: research, user testing, sketching, rendering, 3D modeling and printing, CMF documentation, design for manufacturing, and communication with overseas vendors.

Client: Marcellin - private label brand for Bespoke Post

Role: Lead Industrial Designer

Collaborators: Marcelo Cardoso - Creative Director

Years: 2021- 2025

Tools Used: Solidworks, Keyshot, Blender, Procreate, 3D Printing, Sketching

Categories: Home Décor, Smoking Tools, Barware, Candles