Ash & Fir
Your home should be a reflection of you — charming, warm, and handsome, to say the least. Drawing inspiration from both modern design and the beauty of the natural world, Ash & Fir aims to evoke comfort and confidence with our line of smart, carefully considered goods.
This opportunity allowed me to collaborate closely with cross-functional teams, leveraging data insights and trend analysis to meet the needs of Bespoke Post’s extensive member base.
Each product followed a structured design process: research, user testing, sketching, rendering, 3D modeling and printing, CMF documentation, design for manufacturing, and communication with overseas vendors.
Client: Ash & Fir - private label brand for Bespoke Post
Role: Lead Industrial Designer
Collaborators: Marcelo Cardoso - Creative Director
Years: 2021-2025
Tools Used: Solidworks, Keyshot, Blender, Procreate, 3D Printing, Sketching
Categories: Home Décor, Smoking Tools, Barware, Candles
Ash & Fir Billiard Ball Table Lighter
Ash & Fir Backflow Incense Burner
Ash & Fir Liquid Motion Lamp
Initial Concept Renders
Ash & Fir Marble Diffuser
Ash & Fir Oil Diffuser & Incense Burner
Ash & Fir Pocket Knife Displays & Valets
Ash & Fir Moon Stash Bar
Ash & Fir Horseshoe Bottle Opener