“Your home should be a reflection of you — charming, warm, and handsome, to say the least. Drawing inspiration from both modern design and the beauty of the natural world, Ash & Fir aims to evoke comfort and confidence with our line of smart, carefully considered goods. Exclusively at Bespoke Post.”
The products below were all designed in-house for Bespoke Post’s private label brand, Ash & Fir. This opportunity allowed me to collaborate with cross-functional team members while leveraging various data points and trends to meet the needs of the hundreds of thousands of existing Bespoke Post members.
Each product followed a standard design process: research, user testing, sketching, rendering, 3D modeling and printing, CMF documentation, design for manufacturing, and communicating with vendors overseas.
Role: Lead Industrial Designer
Collaborators: Marcelo Cardoso - Creative Director
Years: 2021-2024
Tools Used: Solidworks, Keyshot, Blender, Clo3D, Procreate, 3D Printing, Hand Sketching