The precision cutting board was one my first projects at the Brooklyn based kitchenware company, Art + Cook.
This started as an idea by the CEO to elevate the cutting board category for Art + Cook that would later be pitched to Walmart and other big box stores.
After some initial user, market, and functionality research, we quickly found a lot of cutting boards that helped with prep and cleanup, but not with assisting while the actual cutting took place.
As far as material, we quickly narrowed down to PP with a TPR foot due a request from our buyer and internal reasons to keep cohesive with our line.
We felt we found our niche in the market after studying the competition.
We started asking question about how our cutting board would help people cut and slice.
What if the cutting board could help stabilize and even guide cuts?
So we explored some concepts of cutting boards with ‘teeth’ that opened and closed flush into the board. Although this was a good idea and more ideal for storage, we found it increased the cost too much for Art + Cook and was a bit too complicated for our buyer.
So we moved on.
*Note note all sketches during this period were not saved, so I am showing what we have.